dedicated e-mail advertisements

The Houston Museum of Natural Science (HMNS) was chosen to showcase the world-famous Exhibition for the Lord of the Rings Trilogy. HMNS quickly realized that while the exhibit was expected to generate a great deal of interest, it didnt have a lot of appeal for their core audience. The success of the exhibition, therefore, would rest in how it was marketed.The Houston Museum of Natural Science quickly called in Spur Digital to help reach the targeted demographic audience and generate interest in the Exhibit. HMNS was, also, hoping to acquire new patrons to further their future revenue. Spur digital worked with HMNS to identify the target market for the campaign and developed an integrated online media plan. The campaign featu red an online contest that was marketed through targeted online media outlets including relevant Web sites, Search Engines and third party E-mail lists. Viral marketing was an important component of the campaign, so Spur developed an innovative strategy to get people to refer their friends. Spur identified the target audience as males 18 to 34 years old who were fans of action and fantasy films, frequent video game players and movie renters, tech-savvy who generally didnt hang out at museums. Based on this information, Spur chose search engine advertisements that would accompany specific search words, dedicated e-mail advertisements, sponso red e-mail advertisements, banner ads on web sites targeted toward the desi red audience, and e-mails to the HMNS list. Did it work? Of Course Nike High Ankle Shoes Air Jordan Heels 13 White Grey ! The results were excellent. The impact of the viral marketing effort was astounding - over 23% of registrants came originated from the Tell-A-Friend feature. The direct marketing efforts yielded impressive results as well. In total wolf grays 5 jordans , the 12 week, locally-targeted online campaign yielded more than 2 million targeted impressions, 40 Mini Ugg Boots AAA 5163 ,000 unique visits nike sb black orange white for sale , almost 12,000 and 6,000 invitations sent by friends at a cost per action of less than $3.00. These contributed to the record attendance of almost 100 Nike Air Jordan White Black 9 High Heels Online ,000 over 3 months. Creating Back Links To Your Web Page The Best Way_ government bodies traditional offline techniques