- 1 - Do Gap analysis for market [2] - 2 - Which product/service or new feature in e

- 1 - Do Gap analysis for market [2]
- 2 - Which product/service or new feature in existing product/service, you’ll offer to fill the gap?
- 3 - Write mission statement for your business
- 4 - Mention the brand name for your product/service.
- 5 - Mention the name for your company
- 6 - Your company’s name will be same as your brand name or different? Justify your answer in both cases.
- 7 - Write a slogan for your product/service.
- 8 - Mention your target market for your product/service.
- 9 - Write two reasons to select that target market.
- 10 - How you’ll position your product/service in market in terms of
- a - Price,
- b - Quality
- c - Image.
- 11 - How will you make aware your target market about your product/service?
- 12 - What competitive edge your product/service has?
- 13 - What type of information will be provided on the label or packaging or leaflet of product/service?
- 14 - Do you believe in promotional strategies at introductory stage of your product/service? Why?
- 15 - What price you’ll charge for your product/service and on what basis you’ll decide about it.
- 16 - What type of customer care services you can offer to your customers for your product/service.
- 17 - Write about the substitute of your product/service.
- 18 - Write about two strengths and two weaknesses of your competitor.
- 19 - Which location you will select and why?
- 20 - Which media you will select to advertise your product/service [0.5]and why?
- 21 - Apply added value concept on your product.
- 22 - Write an advertisement for your product/service with dialogues and theme for TV media.

Plagiarism
As a student at this level you should start to acquaint yourself to the penalties of copying from sources and/or from your fellow students. You should also understand that any plagiarized and/or copied assignment will result in a heavy marks deduction.

Referencing [1 mark]
It is imperative that you cite the references in the TMA properly. To do so, you ought to use the Harvard Referencing Style. Failing to comply with this rule will result penalization by point deduction.

E Library source [1 mark]
You are advised to mention at least two sources from E Library.
Gap Analysis for domestic or overseas market

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