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مشاهدة النسخة كاملة : حل واجب B120 اتصل 0544321455/00966544321455 ايميل [email protected]



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27-10-2013, 12:50 AM
حل واجب B120 اتصل 0544321455/00966544321455 ايميل [email protected] (http://www.aswaqcity.com/thread1310690.html)



حل واجبات الجامعة العربية المفتوحة
اتصل : O544321455 - OO966544321455
واتس اب: 966544321455+
ايميل : [email protected]
سكايبي : a_al_shora

حل واجب (http://www.aswaqcity.com/thread1310690.html) 0.5.4.4.3.2.1.4.5.5 الجامعة العربية المفتوحة


حل واجبات الجامعة العربية المفتوحة O54.4.3.2.1.4.5.5 - OO96654.4.3.2.1.4.5.5
ايميل : a_al_shora @ h.o.t.m.ail.c.o.m
سكايبي: a_al_shora
واتس اب: OO96654.4.3.2.1.4.5.5







Faculty of Business Studies
Tutor Marked Assignment
B120: An Introduction to Business Studies

Ethical business practices - A Cadbury Schweppes case study Question one (350 words, 35 marks)

Identify and discuss the perspectives of ethical respolities adopted by Cadbury Schweppes. Support your answer with evidence from the case study.

Question two (350 words, 35 marks)

Explain what is meant by Corporate Social Respolity (CSR) and discuss the importance of business ethics to an organization. Support your answer by evaluating the benefits of business ethics at Cadbury Schweppes.
Question three (300 words, 30 marks)

One method of conducting SWOT analysis is to conduct it in relation to the different business functions. Conduct SWOT analysis in relation to the Human Resource Business Function at Cadbury Schweppes.

The importance of ethics in business
Ethics concern an individual's moral judgements about right and wrong. Decisions taken within an organisation may be made by individuals or groups, but whoever makes them will be influenced by the culture of the company. The decision to behave ethically is a moral one; employees must decide what they think is the right course of action. This may involve rejecting the route that would lead to the biggest short-term profit.

Ethical behaviour and corporate social respolity can bring significant benefits to a business. For example, they may:
• attract customers to the firm's products, thereby boosting sales and profits
• make employees want to stay with the business, reduce labour turnover and therefore increase productivity
• attract more employees wanting to work for the business, reduce recruitment costs and enable the company to get the most talented employees
• attract investors and keep the company's share price high, thereby protecting the business from takeover.
Unethical behaviour or a lack of corporate social respolity, by comparison, may damage a firm's reputation and make it less appealing to stakeholders. Profits could fall as a result.
Along with good corporate governance, ethical behaviour is an integral part of everything that Cadbury Schweppes does. Treating stakeholders fairly is seen as an essential part of the company's success, as described here: 'A creative and well managed corporate and social respolity programme is in the best interests of all our stakeholders - not just our consumers - but also our shareowners, employees, customers, suppliers and other business partners who work together with us. *'
Ensuring that employees understand the company's corporate values is achieved by the statement of 'Our Business Principles' which makes clear the behaviour it seeks from employees.
Ethics at work






حل واجبات الجامعة العربية المفتوحة
اتصل : O544321455 - OO966544321455
واتس اب: 966544321455+
ايميل : [email protected]
سكايبي : a_al_shora

حل واجب (http://www.aswaqcity.com/thread1310690.html) 0.5.4.4.3.2.1.4.5.5 الجامعة العربية المفتوحة


حل واجبات الجامعة العربية المفتوحة O54.4.3.2.1.4.5.5 - OO96654.4.3.2.1.4.5.5
ايميل : a_al_shora @ h.o.t.m.ail.c.o.m
سكايبي: a_al_shora
واتس اب: OO96654.4.3.2.1.4.5.5